Video is the most engaging form of content in Performance Marketing. Our high-quality video serves your customers at every stage of the sales funnel from awareness to take a purchase decision. Study says, 60% of marketers use videos drive more engagement than text or static images. As videos is the fastest growing and most in-demand form of content with 86% of people saying they want to see more videos from brands in 2024.
In the ever-evolving landscape of performance marketing, businesses are constantly seeking innovative ways to captivate audiences and drive conversions. As technology advances, one trend that continues to shape the industry is the increasing emphasis on high-quality video content. In 2024, the impact of video in performance marketing has reached new heights, transforming the way brands engage with consumers and achieve their marketing objectives.
Here are the main reasons to use high-quality video in your business promotion:
- Use Video to tells a story
People don’t just buy products they want the brands’ story they support to connect with them. The best way to communicate with them is by telling the story through video.
And we have a million stories to tell! From customer reviews to “how it’s made” to lifestyle-driven brand content — marketers have so many opportunities to connect with your viewers on an emotional level.
- Video can stop the scroll
Everyone wants “scroll stopping” content — for consumers to pause in their social media activity and give your content attention. Our strategies are so innovative with images and text that we’re naturally inclined to skip over it or maybe give one or two seconds of attention to the user of the piece come across during the scroll.
Video breaks that habit where your mind naturally wants to stop and give an extra second to digest the information in front of you. As marketers, we give that extra time to reel in viewership and get more engagement on our content.
- Video for information and education
Videos play a vital role when consumers watch a video when shopping online. 96% of people say they watch a video before committing to buying a product or service online. Video informs and educates in a way that text and static visuals typically cannot. When buying a product you want to know the ins and outs and experience the quality as close to first hand as possible.
Video gives a viewer something close to the in-store experience so they can understand what they’re buying. That’s why video is so powerful with e-commerce products.
Brands reach people emotionally by tugging at the heartstrings, making them laugh, or just educating viewers in a straightforward way that puts their mind at ease when making a purchase decision. Whenever you have decided to market your products or services video can ensure high-quality leads.
- Enhanced Engagement
High-quality video has become a powerful tool for enhancing engagement in performance marketing campaigns. In a digital era where attention spans are fleeting, compelling visual content has the ability to captivate audiences and hold their interest far more effectively than text or static images alone. Whether it’s through storytelling, product demonstrations, or immersive experiences, video allows brands to convey their message in a dynamic and engaging manner, fostering deeper connections with their target audience.
- Improved Conversion Rates
The impact of high-quality video on conversion rates cannot be overstated. Studies have consistently shown that video content drives higher conversion rates compared to other forms of media. In performance marketing, where the ultimate goal is to inspire action, video has proven to be a highly effective tool for driving purchases, sign-ups, and other desired outcomes. By showcasing products or services in a visually compelling way and providing valuable information to consumers, brands can significantly increase their chances of converting leads into customers.
- Expanded Reach
With the widespread adoption of social media platforms and video-sharing websites, high-quality video has the potential to reach a vast and diverse audience. In 2024, consumers are spending more time than ever consuming video content across various digital channels, making it essential for brands to have a presence in this space. Through strategic distribution and promotion, brands can leverage the power of video to expand their reach and connect with consumers wherever they are online. Whether it’s through targeted advertising, influencer partnerships, or organic sharing, video content has the ability to reach and resonate with audiences on a global scale.
- Enhanced Brand Perception
In addition to driving engagement and conversions, high-quality video can also have a positive impact on brand perception. By investing in professional production values and delivering visually stunning content, brands can convey a sense of professionalism, credibility, and trustworthiness to their audience. In an era where consumers are inundated with content from countless sources, brands that prioritize quality and authenticity in their video marketing efforts are more likely to stand out and leave a lasting impression on viewers.
Conclusion: In 2024, the impact of high-quality video in performance marketing is undeniable. From enhancing engagement and driving conversions to expanding reach and enhancing brand perception, video has become an indispensable tool for brands looking to achieve their marketing objectives in an increasingly competitive digital landscape. As technology continues to evolve and consumer preferences evolve, it’s clear that video will remain a driving force in the future of performance marketing, offering endless opportunities for brands to connect with their audience in meaningful and memorable ways.
As we navigate the dynamic landscape of performance marketing in 2024, one thing remains clear: high-quality video content has become a game-changer for brands seeking to maximize their impact and drive results. From enhanced engagement to improved conversion rates and expanded reach, the benefits of incorporating video into your marketing strategy are undeniable.
If you’re ready to take your performance marketing efforts to the next level and harness the power of high-quality video, look no further than SEMBEAT. Our team of experts specializes in crafting compelling video content that resonates with your audience and drives meaningful outcomes for your business.
Visit SEMBEAT today to learn more about how we can help you achieve your marketing goals through the power of video. Let’s create something extraordinary together.