Impact of High-Quality Video in Digital Marketing 2024

Video Marketing

Video is the most engaging form of content. Our high-quality video serves your customers at every stage of the sales funnel from awareness to take a purchase decision. Study says, 60% of marketers use videos drive more engagement than text or static images. As videos are the fastest growing and most in-demand form of content with 86% of people saying they want to see more videos from brands in 2023.

Here are the main reasons to use high-quality video in your business promotion:

  1. Use Video to tells a story

People don’t just buy products they want the brands’ story they support to connect with them. The best way to communicate with them is by telling the story through video.

And we have a million stories to tell! From customer reviews to “how it’s made” to lifestyle-driven brand content — marketers have so many opportunities to connect with your viewers on an emotional level.

  1. Video can stop the scroll

Everyone wants “scroll stopping” content — for consumers to pause in their social media activity and give your content attention. Our strategies are so innovative with images and text that we’re naturally inclined to skip over it or maybe give one or two seconds of attention to the user of the piece come across during the scroll.

Video breaks that habit where your mind naturally wants to stop and give an extra second to digest the information in front of you. As marketers, we give that extra time to reel in viewership and get more engagement on our content.

  1. Video for information and education

Videos play a vital role when consumers watch a video when shopping online. 96% of people say they watch a video before committing to buying a product or service online. Video informs and educates in a way that text and static visuals typically cannot. When buying a product you want to know the ins and outs and experience the quality as close to first hand as possible.

Video gives a viewer something close to the in-store experience so they can understand what they’re buying. That’s why video is so powerful with e-commerce products.

Brands reach people emotionally by tugging at the heartstrings, making them laugh, or just educating viewers in a straightforward way that puts their mind at ease when making a purchase decision. Whenever you have decided to market your products or services video can ensure high-quality leads.

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